Duplicate Content Major Pain In The Rear Or Is It?
When it comes to SEO duplicate content can be a major issue with your site, the issue is that duplicate content will be filtered out by the search engines. Sure it can be indexed but you’ll be in the abyss in the search engine results.
There is one argument saying what about all those sites that post the same content from news wire sites. Yes that content can rank but those sites have major authority behind them. For example if Forbes would post a duplicate article from a News wire and I post it here my post will most likely never show up anywhere in the search engines.
So why play that game when you go a different angle altogether and build unique value for your visitors and give you what they want instead.
What I am saying you can use the content but use snippets as examples and put your own unique twist to it.
Duplicate Content = You Are Going To Be Eating Alive by Hungry Lions!
You are probably Wondering why I put an Lion in this post, well to put it simply if you use the same content that is published somewhere else without any extra unique value you might as well have this lion racing after to eat you alive.
Because that is what you are doing you are destroying the integrity of your content surrounding your prized content by putting up regurgitated crap like a gazelle is after the lions are done with them. I know graphic but you get the point.
On the whiteboard Fridays from seomoz which I included the video here, I agree with that video whole heartily and it’s how I build my sites in general.
It’s not enough to provide “unique content” you have to provide value as well. The good thing about building a site that gives value to your visitors is that they stay longer on your site which reduces your bounce rate. Which is taken into account where your site ranks in the search engine.
Granted this is not the only metric that will help you rank but if you get this right you can get traffic from other sources.
Your visitors will tend to like, share and send your content to there friends if they find it valuable and they feel that there friends will as well. Simple and effective tactic.
Also Engage your visitors and encourage them to comment on your posts, this also increases the uniqueness of your content because all those comments are associated with article (post) and it also increases the authoritative value of your content.
Now Let’s back to duplicate content
Have you ever searched for something online and see the same results show up on the first page?
What happens when you land on a page that had regurgitated content?
You hit the back button just like hitting the spam button on your emails it’s the same premise right. So make sure that you set yourself apart when you build your sites.
Don’t let them Spam you and never come back! I know it’s not exactly spam might as well be!
Duplicate Content Even Internally Can Hurt Your Entire Site & Rankings!
If you had or have any duplicate content on your sites it can harm your site. I have noticed this myself, I had one page that was an article that I used from an affiliate program when I first started doing sites and guess what this particular section of that blog actually was hurting my domain authority and rankings of my entire site so.
You have two options when this happens you can rewrite the article or just write a similar new article and do a 301 redirect from the old link to the new one that has fresh and updated content that is a lot better than the previous article.
Now let’s talk about Curation, he sort of touched upon this but a lot of people do curation the wrong way by just copying clips from different sources and adding a snippet of content on the top and bottom. Umm yeah that’s duplicate content because you are not adding real unique value to your visitors.
So in my opinion take a few extra minutes and add some value that your visitors will appreciate.
Let’s take this very post for example it’s geared around the seomoz whiteboard that talks about unique content, but I added my own personal experience about it.
This is an angle that you can use to create unique value to your content. Simple huh and yes it can be that simple, just add value to what you are adding to your blog and you’ll gain better traction than just regurgitating the same thing everyone else is doing.
Biggest Roadblock Most have is?
Content Creation – One of the biggest obstacles I hear all the time is I’m not a great writer, I suck at this! I’ll tell you a secret so did I and sometimes I still do but I have a secret weapon.
I mostly use curation to create my content, I touched upon it before but I use two tools to do this one is Push button Seo which is an seo/curation tool and I also use a robust tool called Page one curator. Both these tools are amazing at what they do and when you combine them it’s like an explosion of information streaming out our brains.
Great Tool To Best Increase Your Productivity Ten Fold
Now there are many curation software’s out in the market but one that I have been using is called Page One Curator It’s worth taking a look at it. I love this tool I use it often on my niche sites and it makes my life a lot of easier when I am adding value while leveraging other peoples content aka curation.
The Creator Paul Clifford is an amazing person I had a chance to meet up with him in NYC a few months back. Besides having dashing good looks, British accent and dreamy eyes…. Ok All joking aside and Paul been building software for many years so I know how great his software is plus it is built on Adobe Air so you it will work on both Mac and PC.
Page one Creator is a tool I can’t live without it makes my life a hell a lot easier and I know it will make your life easier once you get to using it yourself.
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